Develop and implement comprehensive marketing strategies aligned with company goals.
Position the brand competitively in the market through innovative campaigns and customer experiences.
Conduct market analysis to identify growth opportunities and consumer trends.
Build and maintain a strong, consistent brand image across all touchpoints.
Oversee branding for new vehicle launches, service campaigns, and digital platforms.
Ensure all marketing materials reflect brand guidelines and tone.
Lead digital marketing efforts including SEO/SEM, email, social media, and paid media campaigns.
Manage website content and performance to optimize lead generation and customer conversion.
Analyze KPIs (traffic, engagement, ROI) and adjust campaigns based on data insights.
Work closely with sales and product teams to design go-to-market strategies for new vehicle models, aftermarket services, or parts.
Plan and execute national and local advertising campaigns, product launches, events, and sponsorships.
Oversee marketing for both B2C (retail) and B2B (fleet, dealer) segments.
Lead and develop the marketing team, fostering a high-performance culture.
Manage the annual marketing budget, allocating spend effectively across channels and campaigns.
Coordinate with external agencies, media partners, and creative vendors.
Oversee CRM initiatives, customer segmentation, and retention programs.
Use customer data to personalize marketing communications and enhance loyalty.
Implement market research studies and competitor analysis to guide strategic decisions.
